📉 Los números son escandalosos
- En 2023, YPF gastó $31.749 millones en publicidad.
- En 2024, saltó a $97.110 millones.
- Un aumento del 205% nominal y 55% real medido contra la inflación.
Ese gasto descontrolado no es gratis: la caja de YPF terminó en rojo. La empresa reportó una pérdida neta de 10 millones de dólares en el primer trimestre de 2025, frente a los 657 millones de ganancia que había tenido el año anterior. Pero en la petrolera nadie da explicaciones. De hecho, Horacio Marín, presidente de YPF, se niega a entregar a la Justicia el detalle del gasto.
👻 El modus operandi es de manual
- Publican los balances en inglés técnico, ilegibles para el ciudadano común.
- Se escudan en que YPF es una sociedad anónima, aunque el Estado tenga la mayoría.
- No entregan la info sobre a qué medios va la pauta.
- Y usan los “gastos operativos” para camuflar contratos publicitarios.
Lo más llamativo es la hipocresía oficial. Mientras Javier Milei y Manuel Adorni repiten como loros que “se terminó la pauta oficial”, la plata fluye por otro caño: YPF se convirtió en el nuevo Ministerio de Propaganda, manejado a dedo por Caputo.
La Justicia ya tenía sospechas, pero ahora hay evidencia: el gasto publicitario de YPF aumentó un 40% real en 2023 y otro 55% en 2024, todo mientras el Gobierno recorta a jubilados, personas con discapacidad y universidades. La motosierra no llegó a la pauta, llegó a la gente.
💬 Una fuente con acceso a la petrolera fue contundente:
“Están gastando todo en la campaña.”
Y sí, cuando el ajuste es selectivo, no es ajuste: es uso discrecional del Estado para sostener el poder.
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