Leyendo Ahora: 🧾 ¿Periodismo o publinotas con IVA? La ruta de la pauta que Milei no cortó (y a quién le conviene)
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🧾 ¿Periodismo o publinotas con IVA? La ruta de la pauta que Milei no cortó (y a quién le conviene)
🧾 ¿Periodismo o publinotas con IVA? La ruta de la pauta que Milei no cortó (y a quién le conviene)
🎯 La promesa de “cortar la pauta”… salvo a los que conviene
“Se acabó la pauta oficial”, dijo Milei, con mirada de león y tono libertario. Pero parece que la motosierra fue selectiva como Tinder en Recoleta. Porque mientras cerraban comedores y echaban empleados públicos, algunos canales se siguieron empachando de publicidad estatal como si nada 💸.
¿Datos? Agarrate:
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Telefe: $162 millones.
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Canal 13 / TN (Grupo Clarín): $154 millones.
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América TV: $129 millones.
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Canal 9: $115 millones.
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Net TV: $102 millones.
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TV Pública: $98 millones (ironía nivel Dios).
Y por si faltaba azúcar en la milanesa, YPF aumentó un 40% su gasto en publicidad durante el primer trimestre de 2024: $97.110 millones. 🔥 ¿No era que la casta nos robaba?
📺 ¿A qué canales va Milei? Spoiler: no a Crónica
El presidente aparece como rockstar libertario en… ¿TN y Canal 13? Qué coincidencia: los mismos que reciben los cheques más gordos del Estado. 🎯
“¡Nosotros no bancamos con guita a periodistas!” bramaba en campaña. Pero su equipo no se pierde una charla con Majul, Viale o Feinmann, todos con pantalla premium y pauta full HD. ¿No te nace la duda de que va donde más calienta la pauta?
🧪 La fórmula: pauta + relato = blindaje
¿Cuál es el truco? Muy simple:
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Se congela la pauta oficial “general”.
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Pero se permite que empresas como YPF, Aerolíneas, Banco Nación y otras sigan pautando.
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Se direcciona el gasto a los medios amigables.
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Se crean “entrevistas” a medida, sin una pregunta incómoda. Todo con guion, luces y si es posible, sin periodistas de verdad.
El resultado: blindaje mediático a cambio de pauta corporativa. 🧼
⚠️ Transparencia para pocos
Los datos no están todos abiertos como prometieron. Algunos portales desaparecieron, otros no se actualizan. Y lo que sí aparece es apenas la punta del sobrerío. Pero con lo poco que se ve, alcanza para armar el rompecabezas del “nuevo relato oficial”.
🤡 ¿Periodismo o oficina de prensa?
¿Se puede ser periodista crítico cuando te pagan la pauta, te eligen el set, te editan las preguntas y después te invitan a Olivos para charlar de “libertad”? 🤷♂️
Como diría un tal Nietzsche del conurbano: “El que mucho pauta, poco pregunta”.
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